UX – Case Study

Create a new service for the cooking community that is able to connect amateurs and professional chefs by sharing dishes and recipes.

Pink Flower
Pink Flower

Headline

Headline

Headline

Headline

Berlin
Berlin

Headline

Headline

2010
2010

Headline

Headline

50-101
50-101

Challenge

You are all working with a startup that will provide a service to share amateur food photos. You are about to take on the product roadmap, and to get started you want to start discussing the language and structures that would make sense to your specific user. Your user is Kyle, 28 years old. He is a young chef who is expecting to become a better cooker and wants to share his cuisine. His need is to share photos of his dishes, to find inspiration and connect with other professionals.

Outcome

We collaboratively crafted the Intent, Ontology, Taxonomy, and Choreography to strategically outline the app's structure. Subsequently, each team member independently designed the app. Key features include a proficiency test distinguishing between Amateurs and Professionals, an Explore page for inspiration, the ability to save and organize posts into collections for better structure, and a messaging function facilitating communication among professionals.

35%

Improved Onboarding Process

Improved Onboarding Process

Insight

Increase in User Retention

Increase in User Retention

Insight

Increase in Time Spent on Website

Increase in Time Spent on Website

Process

Process

Process

01

Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02

Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02

Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02

Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Learnings

Learnings

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Let's Connect! Get in Touch for More Details.

Nicey © 2024. Designed by Mirjam Hoechst

Let's Connect! Get in Touch for More Details.

Nicey © 2024. Designed by Mirjam Hoechst

Let's Connect! Get in Touch for More Details.

Nicey © 2024. Designed by Mirjam Hoechst